A Newcomer’s Guide to Alumni Relations, with EFMD

13-25 October, 2022 (Online) Sarah Seedsman, Executive Director designed and delivered a 4-part workshop for business school alumni participants, with guest speakers:

EFMD Marcom, External and Alumni Relations Conference

The strategic value of alumni relations Sarah Seedsman, our Executive Director, moderated this plenary panel session with guest panellists Susie Balch, (Former) Associate Dean Advancement, London Business School, and Rachel Maguer, Global Director of Communications, INSEAD.

Instagram for Business Schools: A Year in Review

A look back at what was hot (or not) in Instagram organic content across the last 12 months, reviewing 5,000 posts by 40 b-schools globally The Media Minds team have analysed over 5,000 organic posts by 40 business schools globally […]

Communicating to build your reputation in specific subject areas

Finance, marketing, supply chain management? Every business school has its own strengths across various subject areas at the heart of its research, teaching, and corporate and community engagement activities. Your school may have a particular strength in entrepreneurship or strategy […]

Restructuring an Alumni Board for greater alignment and contribution

Restructuring and reviving an Alumni Board for greater alignment with the School’s goals, through new Terms of Reference, selction process, induction practices and priority areas of focus.

Reviewing marketing operations to improve consistency and alignment cross-university

Independent audit of marketing operations and brand communications improves the effectiveness of marketing processes to support a more consistent approach across the whole university.