Communicating to build your reputation through faculty research & thought leadership

With guest panellist Liz Lawrence, Marketing Communications Manager, Durham University Business School

Building brand awareness and reputation: in a competitive business school landscape, how do you leverage the distinctive strengths of your institution to build your reputation amongst your key audiences? And with so many communications options, how do you ensure your content reaches the right people at the right time?

Improving effectiveness of alumni communications

An audit of the school’s alumni communications and engagement levels identified areas for improvement. Recommendations on content planning guidelines, communications style and tone, and preferred channels incorporated findings from primary research.

Increasing cohort size on the Masters in Management

Integrated cross-channel campaign in German domestic market drives higher re-engagement with school webpage and increased recruitment event registrations. 32% increase in MiM applications YoY enables increase in cohort size.