Restructuring and reviving an Alumni Board for greater alignment with the School’s goals, through new Terms of Reference, selction process, induction practices and priority areas of focus.
Independent audit of marketing operations and brand communications improves the effectiveness of marketing processes to support a more consistent approach across the whole university.
Following the success of previous years’ workshops, we will again bring together alumni relations practitioners from business schools with a panel of experienced alumni leaders to discuss the big issues facing alumni teams. Designed to be highly practical and results–focused, […]
Designed and facilitated a senior leadership team workshop to map School’s strategy to its refreshed Vision and Mission in preparation for accreditation submission. Ensuring agreed alignment of strategic activities and responsibilities supported successful achievement of AACSB accreditation.
Exploring new opportunities to serve the rapidly growing ‘mature learner’ market through wide-ranging research into mature learners, lifelong learning and future of work. Key indicators and insights synthesised into actionable recommendations for the Senior Leadership Team’s strategic portfolio review.
With guest panellist Liz Lawrence, Marketing Communications Manager, Durham University Business School
Building brand awareness and reputation: in a competitive business school landscape, how do you leverage the distinctive strengths of your institution to build your reputation amongst your key audiences? And with so many communications options, how do you ensure your content reaches the right people at the right time?