Increasing international diversity of MBA student recruitment
Attracting high-quality candidates through specific geo-targeting, strong social media engagement and relevant events improved cohort diversity. Regionally focussed campaign yielded 45% increase in MBA applicants.
in organic LinkedIn engagement with EMBA account QoQ>
Over 1,000 new MSc/MBA leads
International campaign to drive strong social engagement with tight geo-targeting>
Improving effectiveness of alumni communications
An audit of the school’s alumni communications and engagement levels identified areas for improvement. Recommendations on content planning guidelines, communications style and tone, and preferred channels incorporated findings from primary research.
Identifying new opportunities in the mature learner market
Exploring new opportunities to serve the rapidly growing ‘mature learner’ market through wide-ranging research into mature learners, lifelong learning and future of work. Key indicators and insights synthesised into actionable recommendations for the Senior Leadership Team’s strategic portfolio review.
Integrated cross-channel domestic campaign increases MiM applications YoY>
Clients our team have worked with, here or in previous roles