Professional development, industry updates & best practice

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Past events

EFMD Alumni Relations Workshop


Sarah Seedsman will be leading her 6th annual Alumni Relations Workshop in partnership with EFMD in November.

Following the success of previous years’ workshops, we will again bring together alumni relations practitioners from business schools with a panel of experienced alumni leaders to discuss the big issues facing alumni teams. Designed to be highly practical and results–focused, the sessions will offer participants the opportunity to step back from the busy day-to-day to develop new insights and to refresh their knowledge with practical concepts, tools and techniques to support alumni engagement activities.

Watch this space for further details and announcement of this year’s guest panellists!

Instagram for Business Schools: A Year in Review

A look back at what was hot (or not) in Instagram organic content across the last 12 months, reviewing 5,000 posts by 40 b-schools globally The Media Minds team have analysed over 5,000 organic posts by 40 business schools globally […]

3 pm BST | 4pm CET

Communicating to build your reputation in specific subject areas

Finance, marketing, supply chain management?  Every business school has its own strengths across various subject areas at the heart of its research, teaching, and corporate and community engagement activities. Your school may have a particular strength in entrepreneurship or strategy […]

3 pm BST | 4pm CET

Communicating to build your reputation through faculty research & thought leadership

With guest panellist Liz Lawrence, Marketing Communications Manager, Durham University Business School

Building brand awareness and reputation: in a competitive business school landscape, how do you leverage the distinctive strengths of your institution to build your reputation amongst your key audiences? And with so many communications options, how do you ensure your content reaches the right people at the right time?

In discussion with our panel and participants, we’ll review the content that works with your target audiences and the style of communications necessary to appeal to readers and convey research’s relevance in ‘the real world’. We’ll also look at the spectrum of channel options available, from earned media and PR coverage, to paid marketing support and organic communications through your website and social sites, with real examples and best practice tips. Enrolling the support of faculty themselves can be a challenge, and we’ll discuss how schools are handling that effectively.

Liz Lawrence, Marketing Communications Manager at Durham University Business School is our special guest panellist, joining Sarah Seedsman and Dave Fitzgerald, Education Director at Media Minds Global and Stephanie Mullins and Peter Remon, Senior Account Manager at BlueSky Education to share their insights and experiences.

15:00 GMT | 16:00 CET

Business Schools on LinkedIn: insights from 20,000 organic posts across 2020/21

Sharing results from our analysis of over 20,000 organic posts by 45 business schools globally over the last year, including benchmark engagement rates for business school posts and audience growth rates. Discover trends in key topics and themes across the year and the content that generated highest engagement rates. Pick up a few more tips on effective communications styles and how to nudge the LinkedIn algorithm to distribute your posts more widely.

iOS 14: how Apple’s update will affect higher ed marketing

Join a discussion on the possible impact on your digital advertising of Apple’s new privacy and tracking measures this year, when all apps on an iOS 14 device will show users a new App Tracking Transparency response, requiring users to […]