Professional development, industry updates & best practice

Coming up

EFMD Alumni Relations Workshop


Sarah Seedsman will be leading her 6th annual Alumni Relations Workshop in partnership with EFMD in November.

Following the success of previous years’ workshops, we will again bring together alumni relations practitioners from business schools with a panel of experienced alumni leaders to discuss the big issues facing alumni teams. Designed to be highly practical and results–focused, the sessions will offer participants the opportunity to step back from the busy day-to-day to develop new insights and to refresh their knowledge with practical concepts, tools and techniques to support alumni engagement activities.

Watch this space for further details and announcement of this year’s guest panellists!

We also design customised workshops & seminars


Past events

Communicating to build your reputation through faculty research & thought leadership

With guest panellist Liz Lawrence, Marketing Communications Manager, Durham University Business School

Building brand awareness and reputation: in a competitive business school landscape, how do you leverage the distinctive strengths of your institution to build your reputation amongst your key audiences? And with so many communications options, how do you ensure your content reaches the right people at the right time?

In discussion with our panel and participants, we’ll review the content that works with your target audiences and the style of communications necessary to appeal to readers and convey research’s relevance in ‘the real world’. We’ll also look at the spectrum of channel options available, from earned media and PR coverage, to paid marketing support and organic communications through your website and social sites, with real examples and best practice tips. Enrolling the support of faculty themselves can be a challenge, and we’ll discuss how schools are handling that effectively.

Liz Lawrence, Marketing Communications Manager at Durham University Business School is our special guest panellist, joining Sarah Seedsman and Dave Fitzgerald, Education Director at Media Minds Global and Stephanie Mullins and Peter Remon, Senior Account Manager at BlueSky Education to share their insights and experiences.

15:00 GMT | 16:00 CET

Business Schools on LinkedIn: insights from 20,000 organic posts across 2020/21

Sharing results from our analysis of over 20,000 organic posts by 45 business schools globally over the last year, including benchmark engagement rates for business school posts and audience growth rates. Discover trends in key topics and themes across the year and the content that generated highest engagement rates. Pick up a few more tips on effective communications styles and how to nudge the LinkedIn algorithm to distribute your posts more widely.

iOS 14: how Apple’s update will affect higher ed marketing

Join a discussion on the possible impact on your digital advertising of Apple’s new privacy and tracking measures this year, when all apps on an iOS 14 device will show users a new App Tracking Transparency response, requiring users to […]

Marketing higher education in a post-cookie world

Google has joined Firefox and Safari in announcing it will phase out 3rd-party cookies by 2022. Potential higher ed applicants are a very niche segment of the global population, so targeting advertising effectively to reach this audience has always been […]

Instagram for business schools: content to improve organic engagement

If you’re wondering what sort of content might work on Instagram beyond just eye-catching campus photos and occasional student takeovers, we’ll share insights and practical tips on creating relevant content to appeal to your postgraduate audiences. Deepen your understanding of […]

Using LinkedIn more effectively for organic business school content (part 2)

As our tracking and analysis of business schools, Deans and faculty on LinkedIn continues, join us to discover more findings on which content drives engagement and which increases follower numbers. We’ll also cover more practical tips and examples, including how […]