When Media Minds was founded over 10 years ago, most of our work was securing clients a great deal for their media buying. Finding the right publications and the right placement, to get the right result for education clients. And in those days, that meant knowing print publications, out of home channels, broadcast media and the nascent digital platforms. So we built our team to include specialists who had worked both sides – for agencies and for media channels.
Then digital channels really took off, offering an entirely new landscape of options, using new technologies, needing a new set of skills. So we developed too. We added to our knowledge, our toolkit, our team and our services as Media Minds grew. Alongside our experience in traditional media, we’ve built deep expertise in digital marketing in higher education.
And whilst digital channels enable us to readily analyse a lot of data to optimise results, we have never lost sight of one of the most fundamental aspects of marketing: your campaigns are reaching out to people. Understanding your audience’s needs, behaviours and preferences is critical. We’re data-driven, but it’s never just about maximising click-throughs. We offer research and consulting to develop deeper insights into your prospective students and target audiences.
But we didn’t stop there. We continued to develop our specialist graduate management education knowledge. After all, you don’t really want to waste time teaching your agency how your sector works, explaining how prospective students choose a programme or translating industry terminology. So we have a team with extensive knowledge of business schools and higher ed – drawn from experience working in business schools, agencies and business media.
When we say we speak your language, we really do.