Finance, marketing, supply chain management? Every business school has its own strengths across various subject areas at the heart of its research, teaching, and corporate and community engagement activities. Your school may have a particular strength in entrepreneurship or strategy or fintech. You may be expanding activities and building up a reputation around sustainable business, analytics or healthcare management. Whatever strategic decisions your school has made about priority areas of focus, you need to distinguish yourself from other business schools with a similar focus and raise awareness of your unique strengths to build your reputation in those areas.
In discussion with our guest panellist and participants, we’ll look at how to communicate effectively to shine a spotlight on your activities and achievements. As in our last joint webinar with Blue Sky, we’ll look across the spectrum of channel options available, from earned media and PR coverage, to paid marketing support and organic communications through your website and social sites, and we’ll share business school examples and best practice tips.
Tim Ruthven, Director of Corporate Marketing and Communications at Imperial College Business School is our special guest panellist, joining Sarah Seedsman at Media Minds Global and Stephanie Mullins at BlueSky Education to share insights and experiences.
Don’t miss what is sure to be an interesting and useful discussion to help you communicate to build your reputation.