As our tracking and analysis of business schools, Deans and faculty on LinkedIn continues, join us to discover more findings on which content drives engagement and which increases follower numbers. We’ll also cover more practical tips and examples, including how […]
Attracting high-quality candidates through specific geo-targeting, strong social media engagement and relevant events improved cohort diversity. Regionally focussed campaign yielded 45% increase in MBA applicants.
Audit of past LinkedIn activity, engagement and audience profiles used to develop organic content plan. Content creation and distribution implemented to drive 115% increase in followers in 3 months compared to previous quarter.
Sharing results from our analysis of over 20,000 organic posts by 45 business schools globally over the last year, including benchmark engagement rates for business school posts and audience growth rates. Discover trends in key topics and themes across the […]
Join a discussion on the possible impact on your digital advertising of Apple’s new privacy and tracking measures this year, when all apps on an iOS 14 device will show users a new App Tracking Transparency response, requiring users to […]
Google has joined Firefox and Safari in announcing it will phase out 3rd-party cookies by 2022. Potential higher ed applicants are a very niche segment of the global population, so targeting advertising effectively to reach this audience has always been […]
