Join a discussion on the possible impact on your digital advertising of Apple’s new privacy and tracking measures this year, when all apps on an iOS 14 device will show users a new App Tracking Transparency response, requiring users to opt in or opt out of the data tracking that the app collects. For Higher Ed marketers, this means that some targetable audiences across key advertising platforms, including Facebook, Instagram and Google Display Network, might not be as easily targetable as they previously have been. Hear advice from our Digital and Education Leads on how best to prepare for these changes.
iOS 14: how Apple's update will affect marketing activities