Communicating to build your reputation through faculty research & thought leadership

Communicating to build your reputation through faculty research & thought leadership

Media Minds and Blue Sky Education are delighted to launch a series of webinars for business school marketing and communications staff.

In our first session we’ll discuss ‘Communicating to build your reputation through faculty research & thought leadership’.

In discussion with our panel and participants, we’ll review the content that works with your target audiences and the style of communications necessary to appeal to readers and convey research’s relevance in ‘the real world’. We’ll also look at the spectrum of channel options available, from earned media and PR coverage, to paid marketing support and organic communications through your website and social sites, with real examples and best practice tips.  Enrolling the support of faculty themselves can be a challenge, and we’ll discuss how schools are handling that effectively.

Liz Lawrence, Marketing Communications Manager at Durham University Business School is our special guest panellist, joining Sarah Seedsman and Dave Fitzgerald, Education Director at Media Minds Global and Stephanie Mullins and Peter Remon, Senior Account Manager at BlueSky Education to share their insights and experiences.

Don’t miss what is sure to be an insightful and useful discussion: register now