Google has joined Firefox and Safari in announcing it will phase out 3rd-party cookies by 2022. Potential higher ed applicants are a very niche segment of the global population, so targeting advertising effectively to reach this audience has always been a priority for marketers. Third-party cookies have been key to identifying who has been exposed to which advertisement – so what might digital marketing look like after cookies disappear? With such a significant change looming on the horizon, our higher education specialists Sarah, Dave and T, will share their thoughts and observations on what this change might mean for education marketing.
Marketing higher education in a post-cookie world