If you’re wondering what sort of content might work on Instagram beyond just eye-catching campus photos and occasional student takeovers, we’ll share insights and practical tips on creating relevant content to appeal to your postgraduate audiences. Deepen your understanding of the Instagram content distribution algorithm to extend the reach of your organic posts and build higher audience engagement. With best practice examples we’ll show how Instagram has moved beyond a photo gallery to a platform to communicate your news, knowledge and thought leadership.
Instagram for business schools: content to improve organic engagement