As our tracking and analysis of business schools, Deans and faculty on LinkedIn continues, join us to discover more findings on which content drives engagement and which increases follower numbers. We’ll also cover more practical tips and examples, including how the LinkedIn content distribution algorithm decides whether to distribute your post widely – or not – and why you must keep new followers engaged quickly. And with all platforms encouraging paid advertising by organisational pages, see how LinkedIn values posts from individual accounts compared to school or programme pages.
Using LinkedIn more effectively for organic business school content (part 2)