Improving the effectiveness of your alumni communications to increase engagement


Tuesday, July 16, 2019
10.00 - 17.00

Are you facilitating conversations and building relationships, or just broadcasting news?

We all talk about our mission of building lifelong relationships with alumni. And we know good communication is key to strong relationships. Print and mail costs have become prohibitive, especially as your community becomes increasingly global. Online platforms and social media channels have proliferated. This puts e-communications at the heart of your alumni engagement strategy. Are they doing the job – or are you just pushing out “propaganda” to your alumni?

Research indicates that generally less than 20% of alumni definitely agree that their business school communicates effectively on any topic. At the same time, whilst almost 80% of alumni feel broadly positive towards their business school, barely half that number feel connected or engaged. How can you improve your communications to increase engagement?

You will benefit from this workshop if: you are involved in any aspect of business school alumni communications.

Guest Panellist: Lisa Macready (Alumni Communications and Marketing Manager, Saïd Business School, University of Oxford) Lisa Macready LinkedIn Profile

Join us in London to discuss topics including:

  • Managing (and resourcing) an integrated communications plan and schedule, across all your communications channels and social platforms
  • Content management: efficient editorial planning to develop a pipeline of content which appeals to the various segments of your alumni community whilst supporting your b-school goals
  • Content creation – communicating with impact:
    • Key copywriting tips: conversation v broadcast messages
    • Effective calls to action to increase participation and responses
    • Bringing your community to life online

This seminar has been designed to be highly practical, combining good practice examples and principles with workshop exercises and group discussions. It offers participants the opportunity to step back from a busy office and develop new insights and to refresh your knowledge with practical concepts, tools and techniques. It will also provide an opportunity for sharing and networking with fellow professionals facing the same daily challenges

Full programme details below


09:30 – 10:00Registration (tea and coffee served)
10:00 – 11:30 Ensure your alumni communications support your alumni engagement goals: Briefing on key concepts and issues; discussion of research into alumni communications and engagement; examples of global good practice; planning frameworks to guide and enhance your communication activities; re-focusing on alumni audience interests and preferences; and a few provocative ideas to help you challenge the status quo
11:30 – 12:00 Assess your communications and publications against your engagement goals
12:00 – 13:00 Planning effective alumni communications: sharing experiences of what has worked – or not! Q&A with our guest alumni practitioner, Lisa Macready (Alumni Communications and Marketing Manager, Saïd Business School, University of Oxford)
13:00 – 14:00 Lunch
14:00 – 15.00 Content creation: key tips to ‘polish’ your raw material into more impactful content to stimulate interest and conversation with alumni
15:00 – 15:45 Content & copy review – become another school’s Guest Editor for this session to apply content creation tips in practice
15:30 – 15:50 Afternoon tea
15.50– 16:50 Taking your communications strategy & editorial planning to the next level - drawing together principles and lessons from the workshop to apply to your own communications goals
16.50 – 17:00 Workshop wrap up
17.00 – 18.00 Networking drinks

Venue: Central London

Date: Tuesday 16 July, 2019


Standard:£550 + VAT
Earlybird (book before 12 June):£470 + VAT
Current Media Minds clients:£400 + VAT

Any questions?
Please contact Sarah Seedsman

Reserve your place now

Your facilitator

Sarah Seedsman Sarah Seedsman LinkedIn Profile
Executive Director, Engagement, Insights & Consulting
Media Minds

Sarah has had over 30 years international management experience in both the higher education and corporate sectors. She has extensive experience leading alumni communities, having worked as Director, Alumni Relations at London Business School and Associate Dean, External Relations at Melbourne Business School. In both roles Sarah and her alumni teams achieved tangible improvement in key result areas of alumni engagement, volunteering, event participation, alumni satisfaction and giving.

As a consultant she has delivered advisory projects and conducted alumni research for business school and university clients.

Along the way Sarah has grappled with a multitude of the complex issues and challenges you face, and learnt what works, and what doesn’t. Now as an independent consultant she is also able to do many of the things you simply don’t have time to – from sector-wide benchmarking and research to consolidating best practice and facilitating a network of peers to share knowledge, solutions and experience.

As an alumna of London Business School, she is also an active alumni volunteer (class representative, reunion organiser, club volunteer), so understands both the staff and alumni perspectives of engagement.

A highly skilled facilitator, she has spoken at over 500 workshops/presentations, including presenting at EFMD, GMAC, MBA Directors’ Forum and the British Council Going Global events.

Ready to talk about your
project? Get in touch.

T: +44 (0)1932 213 190

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